Suruchi Saxena
Marketing Analyst @Enterprise Mobility
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WORK HISTORY
Marketing Analyst @Enterprise Mobility
Egham, GB
Provide weekly reports and insights on overall digital business performance - reword to show the value added by doing this•Deliver monthly presentations and reports on the performance of various business lines, including B2B, Franchise, and E-commerce•Lead the \"Always Be Testing\" program across all channels, assisting the team in brainstorming, managing, and evaluating tests•Collaborate with the channel team to strategize the use of first-party audiences and develop tests to expand these audiences in EU markets•Oversee the agency\'s Data & Analytics team on key projects, such as the transition to GA4 and the implementation of Data-Driven Attribution for channels•Streamline channel-based reporting in coordination with the agency\'s Data & Analytics team•Ad hoc analyse to help business with key decision-making process – response curve analysis, causal impact analysis, Google’s lightweight etc.•Managing intern program for Enterprise which is regarded as a brand building program for the company
EDUCATION
Squared Online
Digital Marketing
Nagpur University
B.E, Electronics & Powers
Indian Institute of Technology, Delhi
Master of Business Administration (MBA), Marketing and IT
SKILLS
ABOUT SURUCHI SAXENA
As a highly skilled and results-driven Digital Marketing Analys and measurement specialist, I bring a wealth of expertise in leveraging data-driven strategies to optimize and measure digital marketing efforts and achieve business objectives. With a solid background in data analysis, dashboarding and digital campaign analysis, I am adept at analyzing complex datasets, identifying trends, and providing actionable insights to enhance online performance and drive growth.
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