Surojita Majumdar
Sr Media Analyst @Target
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WORK HISTORY
Sr Media Analyst @Target
Bengaluru, IN
As a Senior Media Analyst, I lead the development and execution of strategic marketing programs across a diverse portfolio of brands and business verticals. My core responsibilities include identifying target audiences, crafting optimal media mixes, and managing end-to-end media campaign execution—from planning and activation to performance analysis and optimization.I work closely with clients to deliver impactful, data-driven media strategies and cultivate long-term partnerships. I collaborate with cross-functional teams and senior stakeholders to deliver award-worthy integrated media plans that consistently meet and exceed expectations.Key Responsibilities & Highlights:Develop and execute comprehensive media strategies across digital channels.Collaborate with clients and internal teams to understand business goals and deliver effective audience-first solutions.Serve as a strategic partner to clients, contributing to new business initiatives and cross-functional collaboration.Mentor and support junior team members, fostering a collaborative and growth-oriented team culture.Present strategic plans and reporting externally with confidence and clarity.Build and deliver client-facing materials including proposals, audience strategies, and media plans.Maintain high levels of customer service, with timely communication and proactive problem-solving.
EDUCATION
Commits
Master of Arts (M.A.), Marketing Communication
University of Calcutta
PGD Journalism & Mass Communication, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT SUROJITA MAJUMDAR
I have 6+ years of work experience. During this period, I have had the opportunity of working with a few reputed brands like Wipro Consumer Care, Taj Hotels, Xiaomi India, etc. The responsibilities that I have handled so far has given me a deep understanding of how to build and maintain strong relationships with clients by providing effective media solutions to reach their business objectives. My core strength lies in understanding a client\'s business and suggest marketing programs to reach their target audience through various digital channels.
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