Surjya Dakua

About Surjya Dakua

15+ Years of In-Depth Experience in the FMCG EcosystemMy journey at Procter & Gamble, particularly within the Global Innovation Center, has refined my research skills and provided extensive experience across 10+ FMCG categories. I have overseen 700+ initiatives involving participants from discovery to implementation. My expertise includes planning and executing 300+ immersion sessions focused on HFS, packaging, claims, and in-store visibility.In addition to managing the FMOT Retail Experience Hub, I have facilitated 100+ customer and distributor engagement sessions for new product launches, JBP, and planogram recommendations. I also oversee daily operations and site management for the Innovation Center across three locations, ranging from 8,500 to square feet.This hands-on experience has deepened my understanding of the FMCG landscape and enhanced my business and technical proficiency. By prioritizing learning agility, execution, and multifunctional collaboration, I have significantly contributed to research initiatives and innovation center operations, generating insights that drive innovation and growth.I am eager to leverage my skills in leading Gen AI and my decade-long experience in multi-functional roles specializing in shopper/consumer research, innovation projects, analytics, and customer experience. My focus is on driving overall organizational growth and making meaningful contributions in my next opportunity.Experience and Proficiency in Advanced Research ToolsI possess extensive experience in leveraging advanced research tools such as Eye Tracking, EEG, and Emotion Tracking technologies to enhance outcomes. This includes driving innovative initiatives and managing projects throughout the research cycle, encompassing:Shopper/Consumer Research for Product DevelopmentResearch & Insights for Winning PackagingInsights for effective Claims and POSM DesignIn-Store VisibilityShopper-Based Design utilizing Shopper Psychology InsightsPlanogram Development informed by Shopper Decision Tree InsightsInnovation and GTM (Go-to-Market) Projects across the FMCG ecosystemBy utilizing these tools, I aim to deliver actionable insights and drive successful outcomes in research initiatives.I welcome connections and discussions about potential collaborations!

Experience

1. Specialist - Innovation Center Operation & Market Research Projects

   Procter & Gamble

   Aug 2011 — Present · Mumbai, IN

   15+ Years of In-Depth Experience in the FMCG EcosystemMy journey at P&G, particularly within the Global Innovation Center, has refined my research skills and provided extensive experience across 10+ FMCG categories, overseeing 700+ initiatives with participants from discovery to implementation. I have planned and executed 300+ immersion sessions focused on HFS, packaging, claims, and in-store visibility. Additionally, I manage the FMOT Retail Experience Hub and have facilitated 100+ Modern retail customer and distributor engagement sessions for new product launches, JBP, and planogram recommendations. I also oversee daily operations and site management for the Innovation Center across three locations, ranging from 8,500 to square feet.This hands-on experience has deepened my understanding of the FMCG landscape and enhanced my business and technical proficiency. By prioritizing learning agility, execution, and multifunctional collaboration, I have significantly contributed to research initiatives and innovation center operations, generating insights that drive innovation and growth both individually and within the organization.

Education

• Principal L N Welingkar Institute of Management Development and Research L. N. Road, Opp. Matunga Gymkhana, Matunga (Central) Mumbai 400 019

  Master of Business Administration - MBA

• Indira Gandhi National Open University

  Master's degree

• Welingkar Institute of Management

  Master of Business Administration - MBA