Surjanu Chaudhuri

About Surjanu Chaudhuri

Some people see digital marketing as data, dashboards, and deliverables. I see it as…

Experience

1. Senior Manager - External Activations & Digital Comms

   Ericsson

   Nov 2017 — Present · Gurgaon, IN

   When I took on the responsibility of leading Ericsson’s social and digital portfolio across APAC, my mission was clear: elevate the brand’s presence, deepen engagement, and showcase innovationI began by transforming our digital footprint—growing Ericsson India’s LinkedIn community from just 6K followers to over 47K, and expanding X from 10K to 55K+. This surge not only doubled our online reach but also positioned Ericsson as a more visible and influential voice in the region.From there, I focused on campaigns that told powerful stories. I spearheaded initiatives like the award-winning Techcetera podcast series across APAC and the Imagine Possible campaign, which achieved over 31M impressions. I also led Ericsson’s first-ever APAC-wide campaign, generating 3M+ impressions and 1M+ views, setting a new benchmark for regional impact.At flagship events, I ensured Ericsson wasn’t just present, but trending. At Mobile World Congress, our social activation helped Ericsson gain record-breaking visibility on Instagram. At India Mobile Congress, I designed and executed viral influencer collaborations, while also driving customer engagement at Imagine Live events across India, the Philippines, and Indonesia.Recognizing the power of people as brand ambassadors, I launched Ericsson India’s first employer branding campaign on social media, boosting recruitment marketing and talent visibility. Alongside this, I co-created Ericsson’s internal influencer program with the global team—rolling out Network Heroes and Everyday Heroes campaigns that achieved 40%+ engagement rates.Finally, I ensured that all our efforts connected to business outcomes. From high-performing LinkedIn lead-gen campaigns o redesigning websites in India, Malaysia, Thailand, and Indonesia, I bridged creativity with measurable impact.I love turning digital into a growth engine for brand, talent, and business, while building narratives that resonate across markets and audiences.

Education

• ICFAI Business School

  Master of Business Administration (MBA), Business, Management, Marketing and IT

  2006 — 2008

Skills

• Digital Marketing
• Campaign Management
• Social Media Marketing
• Team Management
• SEO
• Smo
• Online Brand Building
• Search Engine Ranking
• Marketing
• Website Development
• Social Media Optimization (Smo)
• Analysis
• Search Engine Optimization (SEO)
• Management
• Social Media
• Online Reputation Management
• Mobile Marketing
• Website Promotion
• Online Advertising
• User Experience Design
• Online Marketing
• Web Analytics