Surindar Chopra

About Surindar Chopra

Innovative leader creating and driving new service for brands with retail presence. As strategic partnership owner, industry solution and presales leader I’m focusing on leveraging partner ecosystem to create product solutions, unlocking new features, technologies to elevate digital and physical world retail experience of the future. Brings in years of experience for tech partnerships and successfully implemented channel partership strategy to drive revenue.Responsible for- As a Go-to-Market Business Lead, I drive worldwide strategy and execution for pricing and promotion APIs, delivering measurable impact across Amazon’s regions. I lead cross-functional teams to identify feature gaps and market opportunities with third-party sellers and solution providers, turning insights into business cases that secure executive investment and funding. With a proven record of delivering API-first, globally scalable data services, I blend technical credibility with business acumen to influence C-suite stakeholders and drive enterprise-wide transformation. My leadership is defined by creating strategies for scaled adoption, establishing success metrics, and ensuring every investment strengthens resilience, scalability, and long-term agility.• Establish growth focus channel business plan, nurture partners, provide thought leadership across partner ecosystems to develop digital customer centric, self service intuitive products to increase revenue and drive incremental business opportunities for brands/sellers• Worked on executive level relationships with the retailer partners, tech partners to create unique Win-Win value prop (product) for partner collaboration.Developed joint GTM plan to accelerate brands onboarding and unlock additional digital revenue for brands with Amazon Programs.• Creating and implement GTM initiatives to build program awareness with internal and external partners. Driving key sales and partnerships strategies across omnichannel technologies to expand market presence. • Demonstrating technology acumen by providing thought-leadership for partnership strategy, growth, engagement and value, for the system integrator partners, products, solutions, ERP platforms and cloud solutions, focusing on omnichannel, marketplace integration technologies such as EDI, API, Web-services, FTP, web portals.

Experience

1. Industry Solutions, Strategic Partnerships and Presales Leader Omni-channel

   Amazon

   Aug 2022 — Present

   Innovative leader creating and driving new service for brands with retail presence. Establish growth focus channel business plan, nurture partners, provide thought leadership across partner ecosystems increase revenue and drive incremental business opportunity. As industry solution, strategic partnership owner and presales leader I’m focusing on creating solutions and unlocking new technologies to elevate digital and physical world retail experience of the future.Responsible for- • Driving key presales and partnerships strategies across omnichannel technologies to expand market presence. • Nurturing executive level relationships with the partners, create unique Win-Win value prop for each partner collaboration, with a focus on developing joint GTM plan to accelerate brands onboarding and unlock additional revenue for brands with Amazon Today Program.• Creating and implement GTM initiatives to build program awareness with internal and external partners• Demonstrating technology acumen by providing thought-leadership for partnership strategy, growth, engagement and value, for the system integrator partners, products, solutions, ERP platforms and cloud solutions, focusing on omnichannel, marketplace integration technologies such as EDI, API, Web-services, FTP, web portals.

Education

• Indian Institute of Management, Indore

  Executive Management, General Management

  2007 — 2009

• National Institute of Technology Kurukshetra

  Bachelor of Technology - BTech

  1995 — 1999

Skills

• Program Management
• Requirements Analysis
• Vendor Management
• Pre-Sales
• Business Analysis
• Team Leadership
• Management
• Software Project Management
• Business Intelligence
• Six Sigma
• Process Consulting
• Business Process
• Healthcare
• Outsourcing
• Business Process Improvement
• Management Consulting
• Strategy
• IT Strategy