Surin Campbell
Digital Director @Legacy Ford Of Rosenberg
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WORK HISTORY
Digital Director @Legacy Ford Of Rosenberg
Rosenberg, TX, US
Took ownership of all lead types (internet, phone, walk-in) and built a detailed sales plan with accountability measures for BDC, salespeople, GSM, and GM — creating one unified process across the store.Increased internet close rate from 4% to 14%, building consistency through CRM hygiene, manager-led save-a-deal processes, and training.Drove dealership growth from 180 cars/month to 270+ cars/month, surpassing leadership’s original 230–250 unit goal.Transformed the culture from an “internet-only” focus to a full-store accountability model, teaching all sales staff how to manage and close every lead type.Designed a 2025 forecast plan to reach 300+ units/month, tying incremental closing % gains directly to unit growth and integrating the plan into pay structures and performance reviews.
EDUCATION
University of North Texas
Bachelor of Applied Science (BASc), Biology
SKILLS
ABOUT SURIN CAMPBELL
In an extensive career spanning sales, marketing, and account management roles in the…
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