Suresh Iyer
Media, Entertainment & Advertising | Brand Partnerships | Content Strategy | Sponsorships
- Role
- Vice President of Sales & Marketing at Stj
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Suresh Iyer
Over the past 25+ years, I’ve transitioned from traditional media sales to building…
Experience
Vice President of Sales & Marketing
Jul 2014 — Present · Mumbai, IN
Drove ₹300–400Cr+ in sponsorship revenue across high-visibility entertainment properties.‣ Delivered ₹60Cr+ in annual revenue through content-led and IP-driven brand partnerships.‣ Achieved profitability through premium pricing, barter, and strategic integrations.‣ Delivered ₹50Cr+ revenue post-COVID and scaled year-on-year with lean teams and flexible resourcing.‣ Secured high-value sponsorships for TV, live events, and digital-led campaigns.‣ Led brand partnerships across auto, retail, FMCG, fintech, and media channels.‣ Built cross-border alliances across India and the Middle East.‣ Standardized sponsorship playbooks with pricing models, ROI frameworks, and activation strategy.‣ Scaled revenue potential from social presence across Facebook and Instagram.‣ Drove growth through content partnerships and platform-first launches.‣ Led execution of 5 flagship IPs across creative, legal, budget, and delivery functions.‣ Signed MoU with a state government to position a global cultural showcase.‣ Ran impact-driven campaigns focused on inclusion, accessibility, and social storytelling.‣ Worked directly with promoters to align execution with business and brand vision.‣ Mentored cross-functional teams; led 10-member unit pre-pandemic, 3 direct reports now.‣ Built a lateral team structure to drive ownership and collaboration.‣ Applied intrapreneurial thinking to optimise resources and boost delivery.‣ Promoted cross-skilling and a positive, high-energy team culture.‣ Supported individual growth through hands-on mentoring and agile planning.‣ Oct 2021: STJ Global was formed as an entity and I continue in the same role under the Wizcraft Group.
Education
University of Mumbai
Bachelor's degree, Business/Commerce, General
Skills
- Marketing
- Marketing Communications
- Advertising Sales
- Business Development
- Crm
- Business Strategy
- Brand Management
- Start-Ups
- Marketing Strategy
- Event Management
- Digital Strategy
- Team Management
- Key Account Management
- New Business Development
- Market Research
- Integrated Marketing
- New Media
- E-Commerce
- Television
- Advertising
- Entertainment
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