Suresh P

About Suresh P

Having 7+ years of experience on Salesforce Marketing Cloud and Digital marketing? Worked on Platform configuration: BU Setup, Users and roles, sender profile creation,FTP User setup, Enable Multi org, SAP Setup, RMM setup, Account settings, securitysettings and Einstein STO? Experience in Integrating the Source System like SFDC, API, FTP with Marketing Cloud? Experience in Email Studio, Journey Builder Activities, Automation Studio Activities? End to End Automations and Journeys creation? Email creation from templates and email personalization? Experience in Cloud pages, Landing pages, Newsletters Creation in Web Studio? Experience on data cloud account setup, integration with marketing cloud, integration with service cloud, setup integration for multiple sources? Created data streams for multiple sources, Data mapping with DMO, created formula fields, created segments based on requirements, published activations? Created Calculated insights, reconciliation rules, and profile unifications? Experience on marketing cloud personalization: Sitemap activities, campaign development for Homepage Hero banner, Exit intent pop-up’s, Global InfoBar, user segmentation, Goals monitoring, Category creation. SFTP setup to send data to SFMC. Data set creation and admin functions and unit testing of campaigns? Keyword Analysis (using tool Google Keyword Planner)? Running Google Ads campaigns? Experience in SMM and SMO with Facebook, Twitter, linkedin,instagram, YouTube? Experienced in improving the quality of traffic for numerouswebsites by using SEO techniques? Excellent interpersonal skills, Enthusiastic to learn new technologiesand willing to take leadership responsibilities? Handling Social media activities, photoshop.

Experience

1. Senior Engineering Lead

   Persistent Systems

   Nov 2023 — Present · Bengaluru, IN

Education

• Vaagdevi institute of technology and science

  Bachelor's degree, Electrical, Electronics and Communications Engineering

  2014 — 2017