Suresh Dogra
Paid Media Expert📢| Performance Marketing 📈 | Programmatic |🌍Digital Media Planner & Strategist | Facebook Ads 🔵| Google Ads 🖱️🎯| @ Vidyamandir Classes Ltd
- Role
- Digital Marketing Manager at Vidyamandir Classes
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Suresh Dogra
Performance Marketing Leader with 11+ years of experience driving customer acquisition…
Experience
Digital Marketing Manager
May 2020 — Present · New Delhi, IN
Strategizing and overseeing Google Ads, Facebook Ads, and defining campaign objectives to align with business goals.• Developing, coordinating, analyzing, and optimizing paid media campaigns across Google Ads and Meta Ads Advertising platforms.• Proficient in utilizing data-driven insights to optimize ad campaigns, ensuring maximum efficiency and effectiveness.• Plan and manage digital marketing budgets, optimizing spend across channels to maximize ROI and meet key performance metrics.• Conducting in-depth performance analysis, including metrics such as CPC, impressions, CTR, and conversions, to achieve target CPA levels.• Managing a diverse portfolio of campaigns, including Responsive Search Ads, Dynamic Search Ads, Display Advertising (P-Max), and Remarketing Audiences.• Crafting compelling ad copies for seasonal promotions and integrating them into existing campaigns for maximum impact.• Monitoring and evaluating digital performance using advanced analytical tools such as Google Analytics to drive data-driven decisions.• Preparing detailed performance reports and actionable insights for SEM activities to inform strategic improvements.• Managing CRM activities, including segmentation, email marketing campaigns, WhatsApp marketing and customer journey optimization to enhance engagement and retention.• Leveraging CRM tools to analyze customer behavior, identify trends, and implement targeted strategies for personalized marketing efforts.• Collaborating with sales and customer service teams to ensure alignment between marketing campaigns and customer relationship strategies.• Stay updated on the latest digital marketing tools, technologies, and trends, recommending and implementing new solutions to enhance efficiency and effectiveness.
Education
Punjab Technical University
Bachelor of Science, Computer Science
2005 — 2008
Chandigarh Business School
Master of Computer Applications (MCA), Computer Programming, Specific Applications
2011 — 2014
Skills
- SEO
- Smo
- Yahoo Bing
- Google Analytics
- Ppc
- Google Webmaster Tools
- Keywords Research
- E-Commerce
- Google Adwords Professional
- Html
- Sem
- Google Adwords
- Online Advertising
- Keyword Research
- Web Analytics
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