Suresh Babu Bose

About Suresh Babu Bose

A growth marketing specialist with 16 years of experience, including 4 years in sales and 12 years in marketing with extensive experience across various industries such as FMCG, FMCD, retail, real estate, and EdTech. I possess hands-on marketing experience managing trade channels (4 yrs), retail channels (9 yrs), B2B business (10 yrs), and B2C (6 yrs) business.

Experience

1. Assistant General Manager

   Veranda Learning

   Oct 2024 — Present · Chennai, IN

   Developed a digital campaign strategy to drive business growth, addressing the lack of a structured calendar and plan. Utilized SAAS tools like Almashine and Zoho, complemented with Google Analytics, to track campaign performance. Achieved 26 digital campaigns, reaching 3.6 lac audience at a spend of 7.24 lac, resulting in Rs.4.12 Cr business revenue.• Launched the Veranda Privilege loyalty program, integrating 1092 customers queries into a single database in 67 days and achieved faster issue resolution through customer relationship management platform ensuring high customer satisfaction.• Unified 12 subsidiaries into 4 strategic buckets reducing communication contacts from 12 to 4 and streamlining processes, resulting in increased execution speed and improved brand awareness among students.• Executed a loyalty program (Veranda Privilege) to drive cross-sell and upsell within the student community, resulting in Rs.1.98 Cr in additional sales without any marketing spend.• Boosted customer engagement by 12% within 5 months through targeted content and email marketing campaigns via VP.• Streamlined marketing across 12 subsidiaries with a common platform (Veranda Privilege), reducing complexity by 17% and marketing budget to 1.39 Cr from 1.68 Cr improving the performance management of each BU\'s.• Improved customer retention by 4% and boosted new customer acquisitions by 21%(5.5 lac to 6.7 lac) within 5 months by introducing a loyalty program that addressed student queries and enhanced communication with management.

Education

• Amrita School of Business - Coimbatore

  Master of Business Administration - MBA

  2007 — 2009

• KCG College of Technology

  Bachelor of Engineering - BE

  2002 — 2006