Surendra Pal Singh
Head of Marketing @Informa Markets In India
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WORK HISTORY
Head of Marketing @Informa Markets In India
Mumbai, IN
Lead marketing strategies for Jewellery & Travel verticals, contributing to a 20% increase in brand visibility and driving 15% YoY growth in event registrations. Designed and executed integrated marketing campaigns across digital, social, email, and traditional channels, resulting in a 15% improvement in ROI and a 30% boost in audience engagement. Successfully managed large-scale B2B events and exhibitions, achieving 80% exhibitor retention and attracting over visitors annually across multiple verticals. Spearheaded content marketing initiatives, creating SEO-driven campaigns that increased website traffic by 40% and improved lead generation by 20%. Oversaw marketing budgets exceeding ₹15 crores, ensuring cost-effectiveness while meeting or exceeding all KPIs. Collaborated with sales and product teams to achieve a 17% growth in sponsorship revenue and align marketing efforts with business goals.
EDUCATION
R. D. National College, Mumbai University
H.S.C, Commerce
XLRI Jamshedpur
Executive Development Program in Marketing Analytics, Marketing
St. Annes High School , Bandra (west)
SSC
upGrad.com
Generative AI for Marketing Professionals , Artificial Intelligence
University of Mumbai
Master of Business Administration - MBA, Marketing
MICA | The School of Ideas
Post Graduate Certificate in Digital Marketing and Communication
R.D. National College & WA Science College
B.COM, Commerce
ABOUT SURENDRA PAL SINGH
Surendra Singh is a seasoned marketing leader with over 17 years of experience and a strong track record of driving business growth through strategic, insight-led marketing. Known for his sharp business acumen and creative mindset, Surendra specializes in crafting integrated marketing strategies that deliver measurable impact across diverse platforms.Currently leading the Jewellery, Travel, and Sports verticals at Informa Markets, he plays a pivotal role in steering high-impact campaigns and aligning marketing vision with business goals. As a Shadow Board Member, he also works closely with senior leadership on strategic initiatives that drive innovation and long-term value.His expertise spans multi-channel campaign planning, digital marketing, SEO, content strategy, email marketing, and brand storytelling—all anchored in data and consumer insight. Prior to Informa, Surendra worked across multiple industries, managing 360° marketing programs including advertising, PR, promotions, and digital engagement.Recognized for his innovative approach, Surendra has earned several accolades at industry events. His passion lies in transforming ideas into action, building brands that connect deeply with audiences, and leading teams that deliver with excellence.
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