Surendra Varma

Programmatic Account Manager | Ex-Criteo | Ex-Mediamint | AdTech | Media & Marketing

Role
Account Manager - Programmatic at dentsu
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Surendra Varma

Having 8 years of experience in the digital advertising industry, I have consistently…

Experience

  1. Account Manager - Programmatic

    dentsu

    Apr 2024 — Present · Hyderabad, IN

    Managing a team of 20 professionals, ensuring efficient task allocation and providing guidance to resolve challenges.• Actively participate in strategic discussions, contributing to the development of comprehensive media plans.• Oversee campaign setup and tracking within DV360, ensuring accuracy and alignment with client objectives.• Optimize programmatic campaigns to maximize performance, driving key metrics and achieving client goals.• Generate and present detailed weekly reports to stakeholders, highlighting campaign performance and insights.• Develop and maintain PCA (Post-Campaign Analysis) documents, providing actionable recommendations for future strategies.• Train the team regularly with platform changes & industry-related updates

Education

  • INSTITUTE OF AERONAUTICAL ENGINEERING

    Aeronautical Engineering

    2014 — 2017

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Surendra Varma — Account Manager - Programmatic at dentsu in Hyderabad, TG, IN | Unifers