Surendra Varma
Programmatic Account Manager | Ex-Criteo | Ex-Mediamint | AdTech | Media & Marketing
- Role
- Account Manager - Programmatic at dentsu
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Surendra Varma
Having 8 years of experience in the digital advertising industry, I have consistently…
Experience
Account Manager - Programmatic
Apr 2024 — Present · Hyderabad, IN
Managing a team of 20 professionals, ensuring efficient task allocation and providing guidance to resolve challenges.• Actively participate in strategic discussions, contributing to the development of comprehensive media plans.• Oversee campaign setup and tracking within DV360, ensuring accuracy and alignment with client objectives.• Optimize programmatic campaigns to maximize performance, driving key metrics and achieving client goals.• Generate and present detailed weekly reports to stakeholders, highlighting campaign performance and insights.• Develop and maintain PCA (Post-Campaign Analysis) documents, providing actionable recommendations for future strategies.• Train the team regularly with platform changes & industry-related updates
Education
INSTITUTE OF AERONAUTICAL ENGINEERING
Aeronautical Engineering
2014 — 2017
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