Surendra Singh Rajpoot
FMCG Sales Leader with 18+ yrs in GT | Customer Marketing Management | Channel Management | Team Capability building
- Role
- Area Sales and Channel Manager at Unilever
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Surendra Singh Rajpoot
I am a Customer marketing & Sales Professional with 18+ years of experience in General Trade, Distribution Expansion, Channel Management, Retail Execution, Market share expertise and Team Leadership. I specialize in driving Market share growth, VWD growth, Data driven decision making to drive topline growth, new market expansion, distribution growth, visibility planning, rural penetration, tech adoption and distributor ROI improvement, team capability building while leading diverse and large on-ground teams.As a leader, I’m deeply invested in building capable, high-autonomy teams - setting clear strategic direction, establishing ownership-driven cultures, and ensuring execution excellence at every level.Core Expertise:• General Trade Sales Leadership• Channel Management & RTM Strategy• Distributor Operations, ROI & P&L Handling• Customer Marketing, Activation & Visibility• Team Handling & Capability Building• Rural Market Penetration & Distribution Expansion• Execution Excellence & Market Development• Sales Planning, Forecasting & Data-led Decision MakingKnown for my ability to combine ground-level execution strength with strategic planning, I have consistently delivered growth, productivity improvement, and operational discipline across all my roles.
Experience
Area Sales and Channel Manager
Apr 2024 — Present · Indore, IN
Education
Govt. P.G. College, Bina
Bachelor of Science, Physics
GOVT. COLLEGE
B.Sc., Mathematics
Indian Institute of Management Bangalore
Executive General Management Program
Prestige Institute of Management & Research
Master of Business Administration, Marketing
2005 — 2007
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