Surendra Kumar

About Surendra Kumar

I bring over a decade of dynamic experience in lead generation, research, and market analysis for the IT industry, spanning a diverse range of sectors. With in-depth knowledge and expertise, I excel in delivering comprehensive lead generation strategies, advanced research methodologies, and efficient database management. A highly motivated and diligent professional, I thrive on achieving measurable results through meticulous planning and execution.In my current role, I manage a team of 16 talented professionals, providing leadership, guidance, and training to ensure consistent delivery of high-quality outcomes. I possess a deep understanding of global industry segments and markets, along with an expert-level grasp of the startup ecosystem and building investor connections.Core Skills and ExpertiseB2B Lead Generation & Qualification: Proficient in identifying and qualifying prospects across North America, EMEA (Europe, Middle East, Africa) regions, leveraging trade shows, events, conferences, and startup networks.Email Marketing: Expertise in designing and executing email campaigns with a thorough understanding of the CAN-SPAM Act, using platforms like ActiveCampaign, Mailchimp, Streak, Outlook, Mergo, and Apollo.io.Advanced Research & Data Management: Skilled in primary and secondary research, data mining, validation, and cleaning, ensuring accurate and actionable insights. Experienced with tools like LinkedIn, Jigsaw, Hoover’s, ZoomInfo, and Lead411 for lead enrichment and market analysis.CRM & Reporting: Hands-on experience with Salesforce CRM, including data management, report generation, and workflow optimization.Team Leadership: Proven ability to lead and mentor a team of 16, fostering a collaborative and results-driven work environment.Revenue Generation: It\'s not deal closing—it\'s about laying the foundation for sustainable growth. At the core of this is supporting the sales team in building a strong, qualified pipeline. By enabling better lead generation, providing strategic insights, and aligning closely with marketing efforts, we help ensure that sales teams are equipped not just to meet targets. It’s about turning opportunities into outcomes, and prospects into success stories.Specialties: Direct Marketing, Email Marketing, Lead Generation, Web Research, Data Mining. Data Cleaning, Data ValidationAchievement- 1. Best Team Lead Award: Honored thrice for outstanding leadership and team performance.2. Sports Recognition: Won 2 Gold Medals and 2 Silver Medals during KiwiTech\'s Sports Day.Contact no- 95••••••15

Experience

1. Marketing Manager

   Kiwitech

   Jun 2024 — Present · Noida, IN

   KiwiTech is a pioneering mobile app company specializing in state-of-the-art app development for platforms including iPhone, BlackBerry, Android, and Nokia. The company offers a wide range of services, including mobile app development, content creation, processing, and conversion for publishers worldwide. KiwiTech is a global leader in delivering innovative solutions and end-to-end mobile app technologies.Job ResponsibilitiesB2B lead generation and qualification for prospects across North America, EMEA, and APAC regions.Identifying and qualifying leads from trade shows, events, conferences, and startups.Executing email campaigns, online marketing, and lead generation strategies to drive business growth.Conducting primary and secondary research to gather insights and develop actionable strategies.Utilizing platforms such as LinkedIn, LinkedIn SalesNavigator, Crunchbase, Apollo.io, Hoover’s, Pitchbook ZoomInfo, Manta, Clay, and more for research and database management.Hands-on experience with the Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) to ensure seamless operations and reporting.Successfully managing global lead generation campaigns, focusing on the USA, Canada, and UK. Middle East.Technical Proficiencies: CRM Tools: Salesforce, Hubspot, Pipedrive Lead Tools: LinkedIn Sales Navigator, Apollo, Crunchbase, Lead11, ZoomInfo Email Campaigns: Mailchimp, Active Campaign, Lemlist, Instantly.ai, Mergo Data & Reporting: Excel, Google Sheets, Google Analytics, Power BI Design Software: Adobe Photoshop, Illustrator, InDesign, CorelDRAW, Canva Content AI: ChatGPT Operating Systems: Windows 98/XP/7/10 Web & Office Tools: HTML, MS Office

Education

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• Jai Prakash Vishwavidyalaya

  Bachelor's Degree, B.A.

  2009 — 2012