Surendra Kumar
Senior Inside Sales Specialist | Staffing & MSP/VMS | Business Development | Lead Generation at Flentis Corporation & OPUSING LLC
- Role
- Team Lead Lead Generation at Opusing Llc - Staffing Agency
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Surendra Kumar
Demand Generation expert with a proven track record in leading teams which have exceeded marketing targets, ability to handle sales personalities in a professional an effective way. Experience in managing numerous campaigns simultaneously, solid quantitative skills to develop programs to optimize campaign effectiveness and maximize ROI and results. Expertise in generating leads from SMB markets to Enterprise customers. Good understanding on different industry segments and markets, expert level understanding of startup market. Manage KPI (Key performance indicator) analytics to track the campaign’s effectiveness. Always able to comply with the different compliance, such as CAN-SPAM Act and CASL.Creating campaigns from beginning to end, including campaign planning, audience targeting, list creation, messaging, and reporting, examples include email, direct mail, webinars, events, etc. Solicit and use feedback for continuous improvement. Strive for quality and excellence.Specialties: Direct Marketing, Email Marketing, Lead Generation, Web Research, Team Management, CRM, Database Management
Experience
Team Lead Lead Generation
Oct 2010 — Present · Fargo, ND, US
About Company: OPUSIING LLC is a Software Development, IT Staff Augmentation and Outsourcing Services Company. OPUSING is providing customized Lead Generation services and multi-platform application solutions.Job Responsibility: Direct Marketing for Internal Business Development. Handling multiple Project end to end. Maintaining and creating database of decision makers for both in-house and client’s campaigns. Generating campaign specs and ensuring Feasibility. Responsibility in line with managing and delivering the entire campaign. B2B Lead Generation for North America, Europe and Asia by E-marketing campaigns. Secondary research with the help of different paid portals (Jigsaw, Spoke, Hoovers, ZoomInfo, One Source, Netprospex, Lead411 etc.) and free web portals like (LinkedIn, Google, Google Finance, Tracked.com etc).
Education
Sikkim Manipal University - Distance Education
PGDCA
2011 — 2013
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