Surendra Babu Bheemanathini

About Surendra Babu Bheemanathini

I’m a Business Analyst working on product, marketplace, and lead-driven platforms, where weak logic creates noisy leads, broken incentives, and low user trust.Over the past year, I’ve been part of internal product development, contributing as a Business Analyst to the delivery of two platforms, Sattvatimes and Platformrefer. My work sits at the intersection of business rules, workflows, and system behaviour, especially in platforms where visibility, access, and incentives must be tightly controlled.My focus is on requirement discovery, workflow definition, and acceptance criteria design for systems that involve multiple user roles, gated access, and monetization logic. I work on translating business vision into clear, enforceable workflows that product, tech, and operations teams can implement with minimal ambiguity.Across these platforms, I’ve worked on defining points-based access models, tiered visibility rules, lead-unlock mechanisms, admin governance flows, misuse prevention logic, and refund or reversal scenarios, ensuring the platform rewards intent, not noise.I collaborate closely with cross-functional teams during requirement discussions, sprint planning, validation, and UAT, maintaining traceability from business intent to delivery. I also support logical validation using tools like SQL and workflow modelling to reduce the gaps between documentation and implementation.My strength as a Business Analyst lies in connecting business goals (“why”) with system logic and workflows (“how”), particularly in marketplace and referral platforms where trust, incentives, and user behaviour directly impact outcomes.

Experience

1. Business Analyst

   Coepd

   Feb 2025 — Present · Hyderabad, IN

   Gathering and analysing business requirements for SattvaTimes – a multi-service marketplace platform.• Designing business flows, journey maps, and process diagrams for vendors, customers, and resellers.• Preparing BRDs, Vision Documents, and ROI models to align platform features with market feasibility.• Developing Sattva Points monetization model for vendor ads, product listings, and discount store promotions.• Conducting competitor benchmarking (UrbanPro, JustDial, UrbanClap) to define traffic, conversion, and revenue assumptions.• Creating pricing plans and dashboards to showcase vendor, network admin, and reseller opportunities.• Supporting go-to-market planning with conservative break-even analysis and customer acquisition funnel.

Education

• Sreenidhi Institute of Science and Technology

  Bachelor of Technology - BTech, Electrical and Electronics Engineering