Surendhar S
Managing Partner at Active Theory | Creative Strategist |
- Role
- Performance Marketing Lead & Brand Strategist at Active Theory
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Surendhar S
As a seasoned entrepreneur and branding specialist, I co-founded Thedot Tech in 2019, where I evolved from a UX/UI researcher and designer into a comprehensive branding and performance marketing expert. Over the years, I have led our company’s growth, overseeing everything from graphic design and digital marketing to business operations and client relations.In 2022, I transitioned into a Managing Partner and Branding Specialist, focusing on creating impactful brand strategies for our clients. By June 2024, I spearheaded the rebranding of Thedot Tech into Active Theory, a specialized agency offering branding and performance marketing services. As Managing Partner and Performance Marketing Lead, I now focus on driving results for eCommerce and D2C brands through data-driven marketing campaigns and brand development strategies.With a proven track record in both brand strategy and performance marketing, I bring a holistic approach to growth, blending creativity with analytics to help businesses thrive in competitive markets. My goal is to continue helping brands reach their full potential by crafting authentic, memorable identities and executing marketing strategies that deliver measurable results.
Experience
Performance Marketing Lead & Brand Strategist
Jan 2024 — Present · Coimbatore, IN
Driving performance marketing strategies for eCommerce and D2C brands, ensuring data-driven growth and conversion optimization.Leading branding initiatives, crafting brand strategies that align with client goals and market trends.Overseeing company operations and client relations as part of the rebranded focus on branding and performance marketing.
Education
Jain (Deemed-to-be University)
B.Tech Robotics and Automotion, .
2018 — 2022
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