Surender Kumar
National Lead - Sales Retail & Distribution Revenue & Growth @RELAXO FOOTWEARS LIMITED
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WORK HISTORY
National Lead - Sales Retail & Distribution Revenue & Growth @RELAXO FOOTWEARS LIMITED
New Delhi, IN
Leading national retail & distribution strategy across EBOs, franchise partners and MBO channels.• Restructured distributor network to improve retail coverage, fill rates and secondary throughput.• Strengthened EBO FOFO partner performance through improved trade terms, scheme ROI & stock planning.• Aligned primary dispatch with secondary demand to enhance store sell-through & reduce ageing inventory.• Worked closely with retail partners to improve assortment planning, category mix and billing discipline.• Enabled data-driven decisions using dashboards for store productivity, incentive tracking and stock health.• Coordinate with Supply Chain & Marketing for retail launch readiness, VM execution & on-time availability.
EDUCATION
Rajasthan Vidyapeeth
Bachelor of Business Administration - BBA, Telecommunications Management
ABOUT SURENDER KUMAR
RETAIL & DISTRIBUTION MANAGER - EBO | COCO | FOFO | MBO | DISTRIBUTOR-LED MODELSSenior Retail & Distribution Leader with 18+ years of experience across Footwear, Apparel, Lifestyle and Telecom retail ecosystems. Proven expertise in building and scaling Exclusive Brand Outlets (EBOs), COCO & FOFO formats, MBO expansion, distributor onboarding, franchise profitability and retail P&L management. Strong capability in driving store productivity, sell-through, inventory health and secondary growth through structured retail execution and robust distribution networks.Expertise: Distribution & Channel - Sales Operation, Retail operations, B2C, D2R, D2C, Key Accounts Management, Franchisee Management, Team Leader, Business Management handling and P&L.
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