Surender Agarwal
Head - Strategic Marketing | New Product Introduction and Product Life Cycle Management | Portfolio and Brand Management - Herbicide, Insecticide, Fungicide
- Role
- Head of Strategic Marketing at Parijat Industries India Ltd
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Surender Agarwal
I currently lead Strategic Marketing, International Marketing, New Product Introduction…
Experience
Head of Strategic Marketing
Aug 2023 — Present · Delhi, IN
To create a Business platform for 9(3) products and steer the sales team to achieve volume up to the potential of the product. Engage in learning product knowledge from R&D from -2 year of product registration and nurture product up to +2 to 3 year of product launch. • Market intelligence, research & training: Gather and use market/product information to get a distinct advantage, device market research program for the upcoming new products & impart training to internal & external customers. Device & execute a marketing strategy for crop protection chemicals, Field R&D & Drone, identify promising business opportunities for products, develop methods to understand gaps & market demand, initiate & build productive business alliances nationally and globally.• Develop & nurture a business alliance with companies for new introduction & Drone.• Plan & monitor implementation of marketing initiatives to maximize net realized value (NRV) and gross contribution (GC) for the company.• Plan and implement market intelligence tool, initiate market research program for new and existing molecules.Provide inputs & lead strategy formulation for the development of present and new business, and take lead role in technology transfer, licensing, partnerships assessment & development of research direction.• Leading product management team, Global marketing team, digital communication, field R&D team and Farm solution team.
Education
CABM
MBA, Marketing
2005 — 2007
R A N Public School
High School
1995 — 1999
GBPUAT
B.Sc, Agriculture
2001 — 2007
Govind Ballabh Pant Krishi Evam Praudyogik Vishwavidyalaya
Master of Business Administration (MBA), Agribusiness/Agricultural Business Operations
2001 — 2007
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