Surena Mitchell

About Surena Mitchell

I am a business and strategy professional with 8+ years in talent acquisition, campus recruiting, and employee engagement. With an MBA in Marketing, I excel in bridging recruitment, branding, and business development to help organizations attract, retain, and grow top talent.My experience spans law, sports, media, and healthcare, where I’ve built early-career pipelines, launched engagement programs, event planning and delivered high-touch candidate experiences that strengthen both people and business outcomes.Passionate about creating workplaces where employees feel connected and inspired, I thrive at the intersection of talent strategy, employer branding, and employee experience.

Experience

1. Marketing Event Coordinator

   FS8 - Pilates. Tone. Yoga.

   Dec 2025 — Present · Houston, TX, US

   Develop and execute signature studio events including themed fitness socials, member appreciation days, wellness pop-ups, and local brand collaborationsBuild relationships with Montrose-area businesses, apartment communities, schools, and entrepreneurs to increase neighborhood visibility and partnershipsCreate and structure private event packages for birthdays, girls’ days, brand pop-ups, and small business activations hosted inside the studioManage end-to-end event logistics including vendor coordination, guest flow, timeline planning, and on-site executionDesign promotional materials, email campaigns, and social media content to drive attendance, engagement, and membership inquiriesSecure local sponsorships and cross-promotional collaborations to elevate event experiencesOversee studio marketing touchpoints to ensure brand consistency, aesthetic alignment, and elevated client experienceTrack engagement, event turnout, and conversion insights to refine community outreach strategyFocused on building intentional partnerships and creating elevated wellness experiences rooted in Montrose’s creative and social culture.

Education

• The University of Alabama

  Communication and Media Studies

• Rice University

  Legal Assistant/Paralegal

• University of South Carolina

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2012 — 2015

• Hampton University

  Master of Business Administration - MBA, Marketing