Surbhi M.
Data Science| NLP | LLM | GenAI | Machine Learning | Data Analytics | Customer Insights Analytics | Text Analytics | Voice of Customer Insights | Mobile Analytics
- Role
- Senior Data Analyst at Alchemer
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Surbhi M.
Data science and data analytics professional, with a strong ability to transform complex data into meaningful insights using quantitative analysis techniques. Possess hands-on experience in the application of NLP/ ML modeling techniques, text analytics, industry-level benchmarking and research, predictive analytics models, forecasting and planning, reporting key metrics, building dashboards, customer acquisition/ conversion/ churn/ retention analysis. Specialties: Data Analysis, Statistical Analysis, Marketing Analytics, Business Analytics, Marketing Research, Customer Insights Analysis, Text Mining/ Text Analytics, Survey Analytics, Sentiment Analysis, Customer Success Analytics, NLP, Machine Learning, Predictive Analytics/ Modeling, Voice of Customer Data Analysis, Mobile Analytics, Database Querying (SQL/ NoSQL)
Experience
Senior Data Analyst
Feb 2023 — Present · Seattle, WA, US
Consumer Insights Analytics, Mobile Analytics, Natural Language Processing (NLP), Text Mining, Text Analytics, Voice of Customer Analytics, KPI reporting and dashboards, Statistical Analysis, Sentiment Analysis, Text Classification Modeling, Application of LLMs, Generative AI, Text Categorization, Text Summarization models, Survey Analytics and App Store Reviews research for Fortune 100/ 500 companies
Education
ICFAI Business School, Hyderabad
MBA, Marketing Research
University of Rochester - Simon Business School
Master of Science (MS), Marketing Analytics
Skills
- Marketing Analytics
- Business Analytics
- Marketing Research
- Pricing Analysis
- Statistical Data Analysis
- Digital Marketing
- R
- Spss
- Tableau
- Python
- Hootsuite
- Google Analytics
- Data Visualization
- Time Series Analysis
- Multivariate Analysis
- Predictive Modeling
- Regression Analysis
- Causal Analysis
- Machine Learning
- Cluster Analysis
- Decision Trees
- Bayesian Statistics
- Text Analytics
- Support Vector Machines
- Resampling and Ensemble Techniques
- Data Mining
- Mining Associations
- A/B Testing
- Microsoft Excel
- Conjoint Analysis
- Sql
- Sap Erp
- Factor Analysis
- Microsoft Office
- Content Analysis
- Social Media Marketing
- Online Marketing
- Integrated Marketing Communications
- Marketing
- Retail Marketing
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