Surbhi Kumar
Marketing Intelligence Supervisor @ AbelsonTaylor | Media Mix Model, Insights, GTM, Data Visualization, AI Research
- Role
- Marketing Intelligence Supervisor at AbelsonTaylor Group
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Surbhi Kumar
Steering the Marketing Intelligence team at AbelsonTaylor, my role synthesizes AI research with comprehensive tools and strategy development. Central to my mission is delivering actionable insights through data visualization and reporting, which empower clients and internal teams alike.With a strong foundation in Google Analytics 4 migration and implementation, my competencies extend to SEO schema implementation via GTM and fostering A/B testing environments. These abilities enable us to fine-tune digital strategies that resonate with our diverse clientele.
Experience
Marketing Intelligence Supervisor
Jul 2022 — Present · Fremont, CA, US
Running Media Mix Model using Robyn- AI Research on new industry tools and strategy development for the team with expertise in Copilot365- Multi-Touch Attribution (MTA) Data Cleanup using Python & Analysis- Led Google Analytics 4 migration from Universal Analytics & Implementation- Providing ongoing support for Analytics & Tagging support for all the clients- Comprehensive Pixel and SEO Schema Implementation via GTM- Data Visualization & Reporting Expertise - helping clients and internal teams with insights and actionable recommendations- A/B Testing & Experimentation opportunities, tracking, and analysis for various clients- Trained Team Members in GTM & Analytics Implementation- Campaign Tracking & UTM Setup support for internal teams- RACI Chart Creation & Process Coordination with internal teams
Education
The University of Texas at Dallas
Master's degree, Marketing Analytics
2013 — 2015
Banasthali Vidyapith
Bachelor of Business Administration (BBA), BBA
2006 — 2009
Jaypee Business SChool ,Noida
Master of Business Administration (MBA), HR
2009 — 2011
Harrisburg University of Science and Technology
Master's degree, Analytics
2016 — 2018
DPS Panipat
School, Business/Commerce, General
2000 — 2006
Skills
- Market Research
- Team Management
- Management
- Analysis
- Leadership
- Microsoft Office
- Business Analysis
- Training
- Marketing
- Powerpoint
- Marketing Strategy
- Microsoft Excel
- Business Development
- Project Planning
- Marketing Communications
- Sas
- Sql
- Analytics
- Interviews
- Sas Programming
- Sas Base
- Sas Certified Base Programmer
- Google Analytics
- Analytical Skills
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