Surbhi Upadhyay

Brand Manager @Novo Nordisk

Bengaluru, IN

Led the post-launch and rapid scale-up of Rybelsus, making it India’s No.1 oral GLP-1 brand, delivering ₹100 Cr in Year 1 and ₹449 Cr+ by Year 3.Designed and executed omnichannel marketing campaigns, including digital content, HCP engagement platforms, patient initiatives, and e-commerce collaborations.Revived and scaled the “Weight of Diabetes” in-clinic initiative, enhancing patient education, brand visibility, and physician collaboration.Developed high-impact content strategy including videos, testimonials, HCP portals, and social media campaigns to drive brand affinity and trust.Conducted market research, patient behavior analysis, and HCP insights, leveraging data-driven strategies to optimize campaign performance and ROI.Collaborated cross-functionally with sales, medical, and creative teams to ensure strategic alignment and seamless execution across all touchpoints.

SIES College of Management Studies - India

Master of Business Administration, Marketing Management

K. B. Institute of Pharmaceutical Education & Research

Bachelor of Pharmacy - BPharm