Surbhi Saraf
Content & Brand @SpotDraft | ex-Zoho, Exotel
- Role
- Head of Content at SpotDraft
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
Experience
Head of Content
Apr 2022 — Present · Bengaluru, IN
Strategic Direction: Developed and executed SpotDraft\'s content strategy, achieving 300% brand awareness growth in 12 months (measured via brand traffic and impressions) and doubling website traffic in 8 months- Content Production: Led the creation of 300+ content pieces, leveraging generative AI for enhanced efficiency across formats like podcasts, blog posts, webinars, and more- Stakeholder Collaboration: Partnered with Sales, Product Marketing, Events and Performance Marketing teams to ensure content alignment and support for key launches- SEO Strategy: Established and executed a product-led SEO strategy, boosting blog organic traffic by 200% in 8 months and ranking 150+ keywords on the search result\'s first page- Audience Growth: Managed CEO’s LinkedIn, positioning him as an industry thought leader with high engagement and millions of impressions from targeted audiences within 8 months- SME Interviews: Launched a series of SME interviews called “The Counsel Corner,” featuring guests from Facebook, eBay, Seismic, Coinbase, and other renowned brands- Content Distribution Strategy: Leveraged ChatGPT for SME & podcast content repurposing and distribution, achieving the 4%+ CTR in our ad campaigns.
Education
Visvesvaraya Technological University
Bachelor of Engineering, Electronics and Communications Engineering
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