Surbhi Arora
Category Manager @Adidas
- Role
- Category Manager at adidas
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Surbhi Arora
As a Manager- Buying & Planning at Reliance Brands Limited, I oversee the planning and inventory for Michael Kors and Balenciaga, two of the most prestigious luxury brands in the world. I am responsible for achieving the topline and bottom line goals against the annual operating plan, while maintaining competitive pricing and margin. I also manage the retail planning and inventory allocation for EBOs, MBOs, and E-commerce platforms, as well as the sales analysis and season performance management.With more than eight years of experience in the retail industry, I have developed a strong expertise in retail buying, online marketplace, and inventory management. I have successfully handled the OTB planning, budgeting, forecasting, range selection, assortment planning, stock optimization, replenishment, pricing, promotions, launch calendar, and visual merchandising for Bhaane and VegNonVeg, two of the leading fashion and lifestyle brands in India. I have also negotiated and acquired new brands, and served as the SPOC for key accounts manager of eight footwear brands. I hold an MBA in Marketing from Institute of Management Technology, Ghaziabad, and a Bachelor of Fashion Technology from National Institute of Fashion Technology. My mission is to leverage my skills and knowledge to create value and growth for the retail industry, and to deliver exceptional customer experiences.
Experience
Category Manager
Sep 2024 — Present · Gurugram, IN
Category Management for SPW FTWRange planning across 7 clusters of Emerging MarketsGTM Milestone Planning & Execution
Education
National Institute of Fashion Technology
Bachelor of Fashion Technology, Apparel and Textiles
2009 — 2013
Institute of Management Technology, Ghaziabad
Master of Business Administration (MBA), Marketing
2015 — 2017
Skills
- Apparel
- Microsoft Word
- Illustrator
- Powerpoint
- Microsoft Excel
- Photoshop
- Wovens
- Social Media
- Merchandising
- Visual Merchandising
- Design-Build
- Customer Service
- Microsoft Office
- Fashion Design
- Textile Design
- Textiles
- Fashion
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