Surbhee Mishra
Global Marketing Manager | Demand Generation, Product, Partner, Growth & Field Marketing | AI-Driven B2B Marketer | SaaS, Cloud & ITES | GTM & ABM Strategy | Boosted Opportunities by 50% | US, EMEA, APJ | Podcaster
- Role
- Global Marketing Manager at symplr
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Surbhee Mishra
Surbhee is an AI-driven Full Stack industry-agnostic B2B marketer with 8+ years of…
Experience
Global Marketing Manager
Dec 2024 — Present
Product & Demand Generation, GTM: Led 1:Many integrated campaigns via HubSpot and Salesforce, achieving a 47% lift in webinar registrations, 500+ qualified leads, and 10%+ pipeline growth across U.S. healthcare and BFSI segments. Designed data-driven GTM and positioning strategies for CXOs, Compliance, IT, and R&D leaders.Content & Thought Leadership: Partnered with agencies and internal teams to produce high-impact webinars, whitepapers, newsletters, and customer stories, amplifying brand authority and market presence.AI-Driven Optimization: Leveraged tools like Jasper, GrammarlyGO, and Salesforce Einstein to streamline campaign execution and content creation, cutting cycle times by 30% while maintaining compliance.ABM & Sales Alignment: Delivered 8+ ABM campaigns targeting BFSI and Healthcare accounts; aligned with BDRs to enhance outreach and accelerate SQL conversion through tailored content and feedback loops.Field Marketing: Executed regionally aligned field programs across the U.S. and EUK, supporting major events (Becker’s, NAMSS, AHRMM, AONL) and generating ~100 qualified leads per event with 3–4× ROI.Enablement & Insights: Equipped sales with case studies, ROI tools, and market intelligence to engage C-suite buyers and optimize product positioning. Managed event logistics, vendor coordination, and post-event lead workflows contributing 15–20% to pipeline.
Education
IGKV
Bachelor of Technology (BTech), Agricultural Engineering
2011 — 2015
Kendriya Vidyalaya
higher secondary, Mathematics
2010 — 2011
SDM Institute for Management Development
Master of Business Administration (M.B.A.), Marketing and Finance
2015 — 2017
Skills
- Public Speaking
- C++
- Business Analysis
- Microsoft Word
- Training
- Project Planning
- Management
- Strategic Planning
- Leadership
- Microsoft Powerpoint
- Marketing
- Business Strategy
- Microsoft Office
- Teamwork
- Team Management
- Market Research
- Project Management
- C
- Microsoft Excel
- Business Development
- Research
- Customer Service
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