Suramya S.

About Suramya S.

I specialize in building & scaling data-driven marketing systems that drive measurable pipeline & revenue growth. With 3+ years leading marketing across paid, lifecycle, and CRM, I\'ve worked with growth-stage and scaling companies to reduce acquisition costs, improve funnel conversion, and build retention infrastructure that compounds over time. Selected outcomes: • Reduced CPA by 134% & improved ROAS by 400% through structured audience segmentation & A/B testing frameworks • Built automated lifecycle & nurture workflows in HubSpot & Marketo which improved email open rates by 55% and contributed to a 25% lift in conversion rates • Managed $2M+ in performance media spend across Google, Meta, and programmatic channels for US-based D2C and service-based clients • Leveraged GA4 & behavioural data to identify funnel drop-off points and implement targeted CRO interventions I operate at the intersection of marketing strategy, revenue operations & data with hands-on experience across the full stack: paid acquisition, lifecycle automation, CRM management, attribution & AI-assisted execution.

Experience

1. Marketing Specialist

   CausalFunnel

   May 2023 — Present

   Managed over $2M in ad spend across Google Ads, Meta Ads, and Bing Ads, achieving a 250% ROAS and reducing CPL by 30%- Led growth-driven campaigns for B2B SaaS and eCommerce, increasing qualified leads by 30% and boosting user engagement by 25%- Optimized customer lifecycle marketing using HubSpot CRM and Zoho CRM, resulting in a 20% increase in conversion rates- Created and optimized landing pages, email sequences, and A/B tested creatives, leading to a 15-20% decrease in acquisition costs- Collaborated cross-functionally to align messaging with product features, boosting product adoption by 35%.

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology - BTech