Suraj Gupta
B2B Portfolio Marketing | Life Sciences and AI | ex-Fractal
- Role
- Senior Manager, Marketing at Axtria - Ingenious Insights
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Suraj Gupta
Data-driven marketing professional with 13 years of experience in portfolio and growth marketing for AI, analytics, and life sciences. Proven track record of influencing millions of dollars of pipeline and revenue through strategic and multichannel GTM motions and full-funnel content development. Expert in leveraging GenAI and marketing technology to optimize production cycles and drive high-impact storytelling.
Experience
Senior Manager, Marketing
Apr 2024 — Present · Gurugram, IN
Revenue Impact: Influenced millions of dollars of pipeline and revenue for the AI and Analytics business line in 2025 by translating business priorities into actionable and measurable GTM motions.• GTM Leadership: Directed end-to-end growth marketing for the Insights and Analytics buying center, orchestrating integrated multichannel campaigns across email, social, web, webinars, earned media, and events, while overseeing campaign performance analytics, pipeline attribution, and conversion optimization aligned with business objectives.• Sales Enablement: Developed persona-based messaging and sales-ready playbooks, increasing sales team readiness and streamlining the value proposition delivery.• Operational Efficiency: Reduced content production time by more than half by optimizing creation workflows using SME interview transcripts and GenAI tools.• Mentorship: Mentored a dynamic team of people to ensure a smooth functioning of the digital marketing machinery. Served as a Certified Trainer for internal modules on the \"Art of Storytelling\" and \"Effective Presentations\" to upskill global teams. Some of Axtria’s marketing collateral, authored by me, are linked below.
Education
Delhi University
Honors Degree, Economics
2007 — 2010
IBS Hyderabad
PGDM MBA, Marketing
2011 — 2013
Modern School
High School Diploma, Business/Commerce, General
1994 — 2007
Skills
- Knime
- Sketching
- Management
- Sas
- Photography
- Data Visualization
- Event Planning
- Marketing Research
- Market Analysis
- Business Development
- Market Research
- Guitar
- Advertising
- Analytics
- Business Strategy
- Spss
- Alteryx
- Powerpoint
- Microsoft Excel
- Team Management
- Microsoft Office
- Sales
- Competitive Analysis
- Ms Excel Vba Macro
- Graphic Design
- Microsoft Word
- Social Media
- Interpretation of Data
- Photoshop
- Video Production
- Spotfire
- Data Analysis
- Marketing
- Finance
- Brand Management
- Marketing Strategy
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