Suraj Yadav
Ecommerce Manager @Reliance Brands Limited
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WORK HISTORY
Ecommerce Manager @Reliance Brands Limited
Mumbai, IN
Lead the entire ecommerce business for brand - GAS & La Martina, with full P&L ownership across men\'s & women\'s apparel and accessories.• Improved overall marketplace performance by strengthening pricing hygiene, ensuring catalog accuracy, maintaining stock availability, and monitoring competition - resulting in ~15% improvement in online conversion rates.• Managed weekly business reviews with marketplace KAMs, tracking traffic, ROAS, conversion, returns, and revenue KPIs.• Enhanced D2C website performance, achieving ~25% growth through improved merchandising, funnel optimization, and integrated campaigns.• Delivering consistent double-digit YoY growth, strengthening ecommerce\'s contribution to brand sales.• Strengthened margin contribution by 3-5% through discount control, return reduction, and operational efficiency.• Partnered with supply chain, marketing, and retail teams to drive omnichannel initiatives, increasing cross-channel contribution by ~15%.
EDUCATION
University of Mumbai
Bachelor of Engineering (B.E), Computer Engineering
Thakur College of Science & Commerce
Intermediate (HSC), Mathematics and Computer Science
SKILLS
ABOUT SURAJ YADAV
I’m an E-commerce & Marketplace Leader with 10+ years of experience building and scaling online businesses across marketplaces and D2C channels in the fashion and lifestyle space.Currently at Reliance Brands Limited, I lead the end-to-end ecommerce business for GAS & La Martina, owning the complete online P&L across marketplaces and the brand’s D2C website. I manage a monthly business of 4-5 Cr, consistently delivering double-digit YoY growth, improving conversion (~15%), scaling D2C performance (~25% growth), and strengthening margins (3-5% improvement) through disciplined pricing, operational excellence, and data-driven execution.What I do best:• Own and scale marketplace & D2C P&L• Drive growth through pricing hygiene, funnel optimization, and campaign execution• Manage inventory planning, replenishment, and operational SLAs• Lead major sale events (BBS, EORS/EOSS, BFS) with strong forecasting & stock readiness• Work closely with marketplace KAMs on visibility, ROAS, and performance reviews• Partner cross-functionally with supply chain, marketing, tech, finance, and retail teams to deliver seamless executionPlatforms & Experience:Amazon | Flipkart | Myntra | AJIO | Nykaa | TataCLiQ | Shopify (D2C)Previously, I’ve worked across TataCLiQ (IndiLuxe), Shoppers Stop, First Ventures and Iksula, building deep expertise in marketplace operations, catalog & pricing hygiene, analytics, claims management, and scalable ecommerce processes. I’ve handled 1.5-2 Cr monthly business per marketplace in prior roles and supported multiple brand launches and growth journeys.I enjoy working in fast-paced, high-ownership environments where ecommerce is treated as a core growth engine, not just a sales channel.
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