Suraj Vishwakarma

Digital Marketing Executive @Itvedant Education Pvt. Ltd.

Thane, IN

Oversaw ₹1 Cr/month Performance Marketing Budget: Strategized, executed, and optimized multi-channel paid campaigns across Google Ads and Meta platforms to drive consistent ROI and business growth- Google & Meta Campaign Management: Successfully created, launched, and scaled high-performing campaigns across Search, Display, YouTube, Demand Gen, and Performance Max; along with Facebook Lead Generation, Brand Awareness campaigns- Advanced Keyword & Bidding Strategy: Conducted BOF (Bottom-of-Funnel) keyword research, crafted ad copies to improve CTR, and implemented different bidding methods to reduce CPC and drive qualified conversions- Conversion Tracking & Integration: Set up conversion tracking, pixels, and leveraged Google Ads Editor for efficient bulk editing and campaign scaling- Conversion Rate Optimization (CRO): Applied A/B testing on headlines, desc, and landing pages to increase lead flow, engagement, and reduce CPA- Daily Performance Analysis & Click Fraud Prevention: Monitored and reported daily performance metrics using Google & Facebook reports, preventing fraudulent clicks- Cross-functional Collaboration: Worked closely with designers, copywriters, developers, agencies, and call center teams to ensure high-quality user experience- Behavioral Insights & Competitor Analysis: Used tools like Microsoft Clarity and Google Analytics (GA4) to monitor user behavior via heatmaps and session recordings to improve user engagement- CRM-Driven Campaign Optimization: Utilized CRM insights to refine targeting, personalize messaging, and drive data-backed performance improvements across channels- Tech Support Collaboration: Recommended UX/UI improvements for landing pages for seamless implementation of paid marketing campaigns- Remarketing & Segmentation: Developed retargeting strategies and audience segmentation to re-engage high-intent users and increase conversion rates- Social media planning & execution for brand growth

Guru Nanak High School

SSC

Mumbai University Mumbai

Bachelor's degree, Computer Science

Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE)

HSC, Science