Suraj Nagar

About Suraj Nagar

I am a Regional Marketing Leader/ Zonal Marketing Manager with 12+ years of experience across BFSI, Media, and Events, known for building strong brands, scalable marketing engines, and high-performing teams that drive sustained business growth.Currently, I lead marketing operations across 287 cities in India, with full ownership of regional marketing strategy, execution, and performance. I manage an annual marketing budget of ₹14 Cr and lead a team of Regional Marketing Managers, driving alignment across business, sales, and external partners.My role spans end-to-end marketing leadership, including ATL, BTL, activations, offline and digital integrations, branch branding, media planning, vendor governance, and ROI tracking. I also lead end-to-end planning and execution of large-scale events and MICE programs, including dealer meets, channel partner conferences, leadership offsites, employee engagement events, and city-level activations—ensuring seamless execution from concept and budgeting to on-ground delivery and post-event performance analysis.I have consistently delivered high-quality leads annually through structured BTL, activation, and event-led demand programs, working closely with sales leadership to support market expansion, footfall growth, and conversion efficiency.I bring a hands-on yet strategic leadership style, with a strong focus on building repeatable marketing frameworks, mentoring talent, and driving accountability through data-led decision making. My contributions have been recognised with the CEO Achievement Award for consistent performance and impact on business growth.I am passionate about scaling regional strategies, strengthening brand presence, and leading teams through complexity, and I am open to senior leadership opportunities where I can drive regional or national marketing growth, brand excellence, and commercial impact.

Experience

1. Zonal Marketing Manager

   IIFL Home Loans

   Apr 2024 — Present · Indore, IN

   In my role as a Zonal Marketing Manager, I am responsible for overseeing the marketing activities of multiple branches within my designated region Madhya Pradesh, Gujarat & Maharashtra. This entails developing and implementing marketing plans, managing advertising and promotional activities, and ensuring brand consistency across all touchpoints. I work closely with cross-functional teams to align marketing efforts with overall business objectives and drive revenue growth. Additionally, I am responsible for monitoring and analyzing marketing performance metrics to track the effectiveness of campaigns and make strategic adjustments as needed.

Education

• Devi Ahilya Vishwavidyalaya (DAVV), Indore

  Master of Business Administration - MBA, Marketing

• SVCE

  Master of Business Administration (MBA), Marketing

  2012 — 2013

Skills

• C
• Powerpoint
• Teamwork
• Public Relations
• English
• Event Planning
• Microsoft Office
• Microsoft Word
• Team Leadership
• Public Speaking