Suraj Kumar Jha
360° Media Strategist | Senior Manager – Planning & Buying | Building Integrated, Full-Funnel Media Ecosystems
- Role
- Sr Manager - Media Planning and Buying at Everymedia Technologies Pvt. Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Suraj Kumar Jha
Senior Manager Media Planning & Buying with 8+ years of experience building integrated, full-funnel media strategies across digital and offline ecosystems.I specialize in designing cross-platform media architectures spanning Search, Social, Programmatic, OTT, Commerce Media, Influencer, and CRM aligning each channel to defined roles across awareness, consideration, and conversion.My work focuses on translating business objectives into scalable media frameworks, budget allocation models, and performance roadmaps that drive measurable growth.Blending systems thinking with data-led decisioning, I bring hands-on depth across campaign strategy, platform orchestration, and operational execution ensuring plans are not just visionary, but deployable.Passionate about building future-ready media ecosystems that balance brand impact with performance efficiency across global markets
Experience
Sr Manager - Media Planning and Buying
Everymedia Technologies Pvt. Ltd.
Jun 2025 — Present · Mumbai, IN
Lead end-to-end media planning and buying across digital and offline ecosystems, managing campaign strategy, execution, and optimisation for brand and performance mandates.Manage and mentor a team of 6–8 planners and buyers, driving delivery excellence, platform governance, and KPI achievement.Architect full-funnel media frameworks across Meta, Google, Programmatic, OTT, and Native platforms (Taboola, Outbrain), aligning channel roles across awareness, consideration, and conversion.Drive performance marketing and revenue growth through funnel design, retargeting ecosystems, sales campaigns, and conversion optimisation.Own budget allocation, P&L management, and global collaboration with UK-based agencies for North America and Europe FMCG campaigns.Key Achievement: Delivered 16X ROAS for an OTT platform, scaling paid subscription growth via app acquisition campaigns.
Education
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology, Electrical, Electronics and Communications Engineering
2016 — 2020
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