Suraj Jain
A prolific and seasoned marketing professional with over 12 years of experience, specializing in commercial marketing to drive brand growth within the competitive Alco-Bev sector
- Role
- National Commercial Marketing Lead - off Premise at Suntory Global Spirits
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Suraj Jain
An accomplished and result-oriented professional with 12+ years of progressive experience…
Experience
National Commercial Marketing Lead - off Premise
Oct 2023 — Present · Gurugram, IN
Key Result Areas: Working closely with Brand Marketing, Commercial and Commercial Marketing teams to firm up the annual plan for the Off Trade channel. Driving Execution Excellence for the channel inputs basis the shopper insights to drive velocity that helps the Zones achieve their revenue targets. Tracking visibility initiatives (Halo, Wall bays/ Paid Shelves) and all semi-permanent assets at Off Trade outlets. Conducting business review meetings with regional customer marketing teams. Keeping track of A&P performance regularly, lead periodic calls to exchange inputs with sales & marketing leadership on redefining / fine-tuning company strategy in line with market aspirations/competitor moves. Ensuring alignment & coordination between the on-field requirement of the sales team and the planned promotional initiatives to get rolled out in the region. Key Achievements: Sustainable and formidable growth on Oaksmith (32%), more than the category growth in all Expand markets. MS gain on Oaksmith Gold & Oaksmith International in expand markets. SGS registered a healthy 16% volume growth on the entire portfolio on the back of robust planning & execution during 2024. Visibility ramp-up for focus brands like Oaksmith, Jim Beam & Teachers’ in Expand & seed markets. Dialing up awareness of BIO brands like The Ardmore, Toki & Roku through premium visibility in top platinum and gold accounts. Execution of Consumer gifting for Key brands in Expand & Seed states. PDCA regimen set up for all high investment inputs with all regions which has brought in a lot of objectivity. Leading reviews & discussions with RCMMs & ACMMs across all four regions.
Education
Institute of Management Technology, Ghaziabad
PGDM, Marketing and Operations
2010 — 2012
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