Suraj Gupta

Consumer Insights & Strategy @Marks and Spencer Reliance India Private Limited

Gurugram, IN

Strategy Development: Formulated and executed the annual Customer Strategy aligned with overarching business goals, driving the frequency of high-opportunity customers and uplift in their retention- CRM Campaigns : Currently spearheading the orchestration of intelligent hyperpersonalised campaigns to target the right customers, improve response and generate incremental revenue; enhanced multi-channel effectiveness (Whatsapp, RCS, SMS, etc), and established strong campaign performance governance- Project Management: Drove cross-functional projects to deliver integrated dashboards tracking business KPIs that enabled improved monthly/quarterly reviews (QBRs) and data-driven decision-making capability at leadership level- Consumer Insights: Executed strategic initiatives by conducting deep-dive analysis on consumer behavior, category, shopping trends- Marketing Tool Implementation- Led the deployment of AI-powered Marketing solution enabling hyper-personalized smart campaigns which accelerated customer engagement and widened use cases of customer data- Customer Journey Optimization: Recommended and implemented enhancements to Customer Journeys, led initiatives to improve repeat rate of new customers acquisitions- Loyalty Program: Enhanced the Loyalty Program through gap and opportunity analysis and competitive benchmarking thus making it even more attractive for the customers hence widening the customer base.

City Montessori inter college lucknow

ISC and ICSE

Massachusetts Institute of Technology

Data Science and Machine Learning, Business Analytics

Institute of Engineering and Technology

Bachelor of Technology (B.Tech.), Information Technology

Institute of Management, Nirma University

Master of Business Administration (MBA), Marketing/Marketing Management, Marketing Research