Surabhi Siddaiah
Ux Designer @Hash Connect Integrated Services Pvt. Ltd.
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WORK HISTORY
Ux Designer @Hash Connect Integrated Services Pvt. Ltd.
Bengaluru, IN
Sports, Ecommerce, Retail and FMCG (B2B and B2C)
EDUCATION
Nitte Meenakshi Institute of Technology
Bachelor's degree, Civil Engineering
ABOUT SURABHI SIDDAIAH
Why do people abandon workouts?How does an app make someone feel seen?Why do we procrastinate on things we want to do?Why do we remember some experiences vividly while forgetting others?What makes people trust a design, a brand, or a person?Why do some ideas spread like wildfire while others never take off?I love questions like these. I love creating systems and processes that make everyday life simpler and sustainable.I’m Surabhi Siddaiah, a User Experience Designer, problem solver, and creative generalist. I see the world through the lens of human behavior, creation and movement. I have worked as a writer, marketer, and graphic designer. But at the core, I enjoy pondering over the most mundane experiences. Right now, I’m designing at Hash Connect. Creating playful brand experiences with digging into SaaS apps and making complex tools feel simple.When I\'m not designing, I enjoy reading and writing. Philosophy, psychology, physics, health, fitness, art, history are my rabbit holes. I could spend hours unraveling them, always searching for the deeper \'why\' behind human behavior.Check out my writing at medium.com/@surabhisiddaiah Building something interesting? Let’s talk. s••••••••@gmail.com or DM me.
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