Surabhi

About Surabhi

I\'m a results-driven and self-motivated professional with a passion for all things digital marketing. Armed with a degree in Computer Science Engineering, I\'ve honed my skills through a diverse range of roles, each contributing to my expertise in the dynamic world of digital marketing. With a strong foundation in business development and a keen eye for market trends, I\'ve successfully navigated the intricacies of the industry. My journey started as a Business Development Executive, where I cultivated valuable relationships and gained insights into client needs. I then transitioned into the role of a Digital Marketing Executive, diving deep into the realms of SEO, SEM, SMM, and CRM. As a Social Media Coordinator, I harnessed the power of social platforms to create engaging campaigns and connect with the target audience effectively. My proficiency in tools like Google Analytics and Google AdWords has allowed me to analyze data-driven insights and optimize strategies for maximum impact. What sets me apart is my strong communication skills, enabling me to convey ideas persuasively and collaborate seamlessly with cross-functional teams. I am driven by the pursuit of excellence and the desire to contribute to the growth of forward-thinking organizations. I believe in continuous learning and leveraging my skills to drive mutual success. I\'m now on the lookout for an exciting career opportunity in the field of Digital Marketing, where I can apply my expertise, adapt to evolving trends, and deliver exceptional results.

Experience

1. Internet Marketing Manager

   Tare Zameen Par

   Jul 2024 — Present · Bengaluru, IN

   As the Digital Marketing Manager for Varnaaz Technologies and Tare Zameen Par, I oversee and execute end-to-end digital marketing strategies to drive brand awareness, engagement, and conversions. My responsibilities include:1. Developing and managing comprehensive content calendars, including social media, blogs, and email marketing.2. Crafting and optimizing paid advertising campaigns on platforms such as Meta Ads, Google Ads, and LinkedIn Ads to drive targeted traffic and lead generation.3. Leading SEO efforts, including keyword research, on-page SEO, and backlink strategies to improve organic visibility.4. Collaborating with designers and content creators to produce creative assets like social media posts, reels, and landing pages that align with brand goals.5. Conducting competitor analysis and continuously optimizing the marketing strategy based on industry trends and performance data.6. Managing CRM systems to enhance lead nurturing, customer retention, and overall user experience.7. Monitoring KPIs across multiple digital channels and generating detailed performance reports to refine strategies and ensure campaign success.

Education

• Sri Siddhartha Institute of Technology

  Bachelor of Engineering - BE, cse

  2017 — 2021