Surabhi Bhambri
Data-driven Performance Marketing
- Role
- Performance Marketing Lead at Blue Bottle Coffee
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Surabhi Bhambri
Data-driven Performance Marketer with 10+ years of experience driving User Acquisition…
Experience
Performance Marketing Lead
Jan 2022 — Present · San Francisco, CA, US
Drove e-commerce revenue growth by developing and executing data-driven performance strategies across Paid Social, SEM, Display, Affiliate, and SEO- Scaled affiliate and influencer programs, including TikTok Shop and creator collaborations, to expand reach, optimize conversions, and deliver incremental revenue- Directed agency relationships and RFP processes, from evaluation and contract negotiation to ongoing performance management, ensuring ROI-driven partnerships- Built and executed testing roadmaps (new product pilots, creative experiments, incrementality testing) to validate channel effectiveness and guide investment- Led cross-functional teams and external partners, providing strategic direction and performance oversight to maximize spend efficiency and deliver measurable business impact.
Education
Wilbur O. and Ann Powers College of Business at Clemson University
MBA
2008 — 2010
Vivekanand Education Society's Institute of Technology
B.E
2002 — 2007
General Assembly
SQL Bootcamp
2020 — 2020
The University of British Columbia
UBC/DAA Award of Achievement
2014 — 2015
Harvard Business School Online
Online Certificate Program
2021 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.