Surabhi Bhakre
VP - Marketing @Skillmatics
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WORK HISTORY
VP - Marketing @Skillmatics
Oversight of the entire marketing unit including end to end P&L ownership, performance marketing, brand marketing, regional operations, strategic planning to drive measurable growth across key global markets such as US, India, UK, Europe, UAE and Australia. Built and led a high-performing team, driving cross-functional collaboration and delivering strong business outcomes- Drove revenue growth across markets while executing growth hacking initiatives including SEO optimization, dynamic pricing, and external traffic integration as well as performance marketing strategies developing efficient ad execution and optimization- Spearheaded CM2 profitability through product level strategic media allocation contributing to bottom-line growth- Led annual planning, inventory forecasting, data automation ensuring scalable operations and efficient resource use- Worked extensively on expanding product lines across different categories aligning with market demands and customer preferences- Achieved Product Market Fit (PMF) by adapting offerings to meet specific market needs, driving growth and market share-Led the brand’s launch on Quick Commerce platforms tapping into Tier 1 and Tier 2 growth for India Market.
EDUCATION
Carmel Convent Sr. Sec. School, B.H.E.L, Bhopal
Secondary School Certificate
Pandit Deendayal Petroleum University
Bachelor of Technology (B.Tech.)
ABOUT SURABHI BHAKRE
Vice President- Marketing, Skillmatics l Building Sustainable Brands | Growth Hacking I Driving Impactful Business Solutions
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