Supriyo M.

About Supriyo M.

I work at the intersection of pharma digital content, CRM operations, and global collaboration.At Novartis, my journey evolved from China-focused congress & event platform support (Cetris) to Salesforce administration, Veeva Vault content lifecycle management, and now leading content & CRM operations as a Manager.I’ve worked closely with cross-functional teams across China and global markets, supporting CLM, Rep-Triggered Emails, metadata governance, lifecycle compliance, and content agency collaboration.My Mandarin fluency enabled seamless coordination with China-based developers and business teams, where I gradually moved from communication support to testing, scripting, system ownership, and team mentoring.Current focus:• Veeva Vault CLM & PromoMats governance• ShamanGo & UTM implementation in content• Salesforce CRM operations & enhancements• Content lifecycle, metadata & compliance• Team mentoring and regional stakeholder supportI’m passionate about global roles combining Veeva, Salesforce, digital content governance, and pharma CRM strategy.

Experience

1. Manager Content & Crm Operations

   Novartis

   Mar 2025 — Present · Hyderabad, IN

   Leading regional Veeva Vault content governance and Salesforce CRM operations, ensuring compliant digital content lifecycle management• Acting as SME for Vault CLM, metadata governance, and RTE troubleshooting, supporting business teams and resolving operational blockers• Managing collaboration with internal vendors and content agencies, ensuring delivery quality and process adherence• Mentoring and training internal team members and vendor partners on Vault workflows, CRM processes, and best practices• Driving stakeholder consultation, process improvements, and operational scalability across content and CRM ecosystems• Overseeing PromoMats approval workflows during content upload, ensuring metadata accuracy and compliant lifecycle publishingPromoted to Manager following expanded ownership across Vault operations, stakeholder consultation, and team mentoring.

Education

• Visva Bharati, Shantiniketan

  Secondary (Patha Bhavana), Junior High/Intermediate/Middle School Education and Teaching

  1999 — 2008

• Beijing Normal University

  One Year Advance Language Study, Chinese Language and Literature

  2017 — 2018

• Visva Bharati, Shantiniketan

  Higher Secondary (Pre-Degree) (Uttar Siksha Sadana), Humanities/Humanistic Studies

  2008 — 2010

• Visva Bharati, Shantiniketan

  Preparatory & B.A. Hons. (Cheena Bhavana), Chinese Language and Literature

  2010 — 2013

• Jawaharlal Nehru University

  Master's degree, Chinese Language and Literature

• Jawaharlal Nehru University

  Bachelor's degree, Chinese Language and Literature

  2013 — 2015