Supriya Mohanka

About Supriya Mohanka

Creative, driven, and brand-obsessed — I’m a PGDM (Marketing) graduate from Welingkar Institute of Management, now working in retail leasing at Cushman & Wakefield. I thrive on crafting brand stories that resonate, using a mix of insight-driven strategy and digital-first execution.During my MBA, I led and collaborated on strategic projects for brands like Cetaphil, Flipkart, Sugar Cosmetics, Amul, and Westside — where we developed full-funnel IMC campaigns, omnichannel retail concepts, and Q-commerce strategies aimed at Gen Z. My team was recognized as a finalist in WeSchool’s prestigious Round Table Conference for \"Transformative Marketing\" for Gen Z.At Jio-bp, I worked on optimizing customer communication and sales effectiveness for their B2B fuel delivery business, blending value-based selling with customer-centric marketing strategies. I also gained early experience across HR and business development roles at TCS and startups — developing a solid foundation in stakeholder management and consumer research.From conceptualizing pain-relief products under our brand Sukoon to designing data-backed loyalty programs, I’ve worn many hats — always focused on delivering impact. I’m now looking to grow further in branding, category management, or customer marketing roles that let me blend business with creativity.Let’s connect if you’re building something bold, new, and insight-led.Some of my Projects: Lakmé Luxe Voyage – At-Home Luxury Services (Experiential & AR-led service transformation project) Sugar Cosmetics IMC Campaign (\"Your Canvas, Your Story\" with a 150% projected ROI)🧴 Cetaphil – Seasonal Moisturizer IMC (360° brand repositioning for India’s winter market) Westside – Brevity Travelwear Concept (Private label brand strategy) Flipkart Q-Commerce – Gen Z Loyalty Model Sukoon – Menstrual Wellness Brand (IoT-led pain relief device + patches) Jio-bp Sales Strategy & Social Campaigns (B2B value-based selling insights)Core Competencies:GTM & Brand Strategy | Digital & Influencer Marketing | CRM & Loyalty Programs | Performance Campaigns | Sales Enablement | Cross-functional Collaboration | E-commerce & Digital Performance | B2B Growth & Positioning

Experience

1. Account Manager

   Cushman & Wakefield

   May 2025 — Present · Pune, IN

   Spearheading site selection and retail client engagement for leading lifestyle and fashion brands- Managing lease negotiations and market research to drive occupancy and brand footprint expansion.

Education

• RSM Public School, Supaul

  HSC

• Welingkar Institute of Management

  Master's degree, Marketing

• RSM Public School, Supaul

  SSC

• St. Xavier’s College of Management & Technology

  Bachelor of Business Administration - BBA, Marketing

  2018 — 2021