Supriya Thokchom
Performance marketer at Kuku FM | Specializing in optimizing campaigns across Google & Meta platforms | Passionate about leveraging data for strategic insights
- Role
- Growth Marketer at Kuku
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Supriya Thokchom
I’ve always found that the magic happens when you dive deep into the numbers behind your ideas. As a performance marketer at Kuku FM, I’m on a mission to create campaigns that not only look appealing but also connect with real users on a personal level. My journey began at the Indian Institute of Technology Roorkee where I earned my Master’s in Watershed Management. This experience ignited my passion for analytical problem-solving and laid the foundation for my career. At Kuku FM, I manage an impressive ₹11 lakhs in daily marketing spend across platforms like Google Ads and Facebook Meta. One of my proudest moments was driving a 30% increase in app installs through meticulously crafted data-driven campaigns. I love experimenting with new strategies and have recently integrated AI tools like ElevenLabs and Runway ML into our processes to optimize our outreach even further. Before stepping into the world of performance marketing, I had hands-on experiences during my internships at the Indian Institute for Human Settlements and PWD Manipur. Collaborating with clients on innovative groundwater modeling strategies taught me how to blend technical knowledge with practical applications—skills that have been invaluable in my current role. Outside of work, I’m passionate about sustainability and often engage in community projects focused on water conservation. I believe that every little effort counts towards making a bigger impact. Whether it\'s through volunteering or simply sharing knowledge with peers, I strive to contribute positively to society. If you’re interested in discussing digital marketing strategies or exploring collaboration opportunities, feel free to reach out via email! Let’s connect and see how we can drive success together. Skills: Performance Marketing, User Acquisition Strategies, Google Ads Management, Facebook Meta Advertising, Data Analysis & Optimization, AI Tools Integration
Experience
Growth Marketer
Feb 2025 — Present · Bengaluru, IN
Education
Manipur Institute of Technology
Bachelor of Technology - BTech
2018 — 2022
Indian Institute of Technology, Roorkee
Master's degree
2022 — 2024
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