Supriya Cheru

About Supriya Cheru

I am a Consumer Insights professional with 12 years of rich experience in various roles – Performance and Market insights, Mix Development, Communication Development, Cultural Values, crafting Brand Keys and driving Purpose, embedding Digital learnings to drive ROI, developing New and Agile Research Solutions, leveraging Automation and AI to drive growth for business. I have been with Unilever for 9 years and besides this, have built a solid foundation across quantitative and qualitative research in my formative years with top MR agencies.I have a passion for storytelling and enjoy digging deep into consumers’ lives, understanding their needs to aid business decision making that fuels growth. I’m particularly partial to Advertising and Communication, its ability to leverage traditional and contemporary values to tell stories that fuel change and leverage it effectively to drive growth for the business. I believe in bringing a growth and solution driven mindset to the workplace – be it in the way I approach opportunity assessment for the business, driving impact or continuous learning.I am continuing to learn and build the leadership muscle – have nurtured small sized teams of 2-5 members, being responsible for mentoring them, their growth and development, through empathy and by inculcating a growth mindset in them.

Experience

1. Senior Cmi Manager - Glow & Lovely

   Unilever

   Aug 2023 — Present · IN

Education

• St. Xavier's College

  Bachelor's degree, Economics

• Alliance Française de Mumbai

  Diplome de Langue Francaise, French Studies

  2002 — 2004

• Bombay Scottish School

  ICSE

• Xavier Institute Of Management and Research

  Master of Business Administration - MBA, Finance

Skills

• Secondary Research
• Consumer Behaviour
• Data Analysis
• Primary Research
• Competitive Intelligence
• Quantitative Research
• Advertising Research
• Report Writing
• Market Research
• Consumer Insight
• Communication Skills