Supriya Chayanam
Market Research | Strategy & Insights | Competitive Intelligence | GTM | Startups, B2B, Tech & Healthcare Sectors | Ex-Kantar
- Role
- Senior Marketing Manager at Felixsolutions.Ai
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Supriya Chayanam
With over 14 years of experience in market research, strategy, and insights, I specialize…
Experience
Senior Marketing Manager
Jan 2022 — Present · Hyderabad, IN
Lead market research and competitive intelligence to drive strategic insights. Responsible for developing and executing effective marketing campaigns to promote the company\'s healthcare AI offerings in a competitive industry.o Develop and implement effective content strategies for social media, using data-driven approaches and engaging storytelling techniques.o Conduct comprehensive market research to identify untapped customer segments and capitalize on market opportunities.o Provide strategic insights and recommendations based on extensive experience, delivering actionable intelligence on opportunity gaps, customer targeting, and market positioning.o Gather and analyze competitive intelligence to understand market dynamics, industry trends, and competitor strategies.o Analyze conferences and industry events, building targeted customer databases for focused marketing campaigns.o Foster seamless collaboration among internal and freelance teams to drive efficient marketing operations.o Establish and optimize marketing processes to streamline lead generation and conversion
Education
IBS Hyderabad
MBA
2009 — 2011
Jawaharlal Nehru Technological University
BTech
2004 — 2008
Skills
- Data Analysis
- Segmentation
- Primary Research
- Advertising Research
- Customer Insight
- Analytics
- Business Strategy
- Market Research
- Business Analysis
- Secondary Research
- Business Analytics
- Business Information
- Qualitative Research
- Business Insights
- Competitive Analysis
- Market Intelligence
- Market Analysis
- Market Sizing
- Business Intelligence
- Secondary Data Analysis
- Focus Groups
- Team Management
- Questionnaire Design
- Strategy
- Consumer Behaviour
- Report Writing
- Analysis
- Business Development
- Competitive Intelligence
- Marketing Strategy
- Data Mining
- Quantitative Research
- Marketing Research
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