Supritkumar Sahai
Digital Marketing & GTM Specialist | Driving Growth | IMT Ghaziabad
- Role
- Senior Executive - Marketing at Zycus
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Supritkumar Sahai
With a PGDM in International Business and Marketing from the Institute of Management…
Experience
Senior Executive - Marketing
Apr 2023 — Present · Bengaluru, IN
Drove Regional Growth & Efficiency: Strategically managed a annual marketing budget. Designed and executed multi-channel lead generation plans (email, webinars, events, LinkedIn PPC, ABM) that resulted in a 34% reduction in cost per lead and a 26% increase in lead volume within Europe. Optimized LinkedIn lead generation spend by while increasing lead volume- Spearheaded GTM & Content Strategy: Developed and executed go-to-market strategies for the Agentic AI-powered Source-to-Pay Platform, creating compelling product positioning and messaging. Produced diverse content (whitepapers, e-books, case studies) and spearheaded the creation of the German website, enhancing regional brand presence- Accelerated Lead Generation & Sales Pipelines: Planned and executed high-impact regional events (roundtables, webinars) and orchestrated ABM campaigns, contributing to the acquisition of 5 new customers. Increased email campaign click-through rates by 36% and LinkedIn ad CTR by 23%- Cultivated Strategic Partnerships & Global Events: Established and managed partnerships with industry bodies, technology partners, and influencers. Served as a core organizing member of Zycus\' flagship global events, Horizon and PLAN (1100+ attendees), driving brand visibility and engagement- Social Media Growth: Managed Zycus\'s social media accounts, achieving a follower increase within 18 months- Creative Content Development: Ideated, created, and designed engaging creatives for social media and paid advertising campaigns.
Education
Institute of Management Technology, Ghaziabad
PGDM, International Business and Marketing
2021 — 2023
P.E.S. Modern Law College
Bachelor of Laws - LLB, Law
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