Supria Suri Bhalla

WORK HISTORY

EDUCATION

ABOUT SUPRIA SURI BHALLA

STRATEGIC B2B/B2C GROWTH MARKETER Data and insight driven marketing leader with 20 years in Fortune 500 companies. Proven track record of building and implementing successful organic growth strategies through market expansion, new product development, and front-end innovation. Diverse set of experiences across multiple industries (including packaging, paint, apparel, medical devices, films, appliances/durables, and fast moving personal/household cleaning products). Have operated across North American and Asian geographies. Classically trained consumer marketer with breadth of knowledge across multiple disciplines including brand marketing, qualitative and quantitative market research, consumer and trade promotion, marketing excellence/change management, insight and strategy development. Notably, over the last 15+ years have successfully transitioned these consumer skill sets and experience to B2B environments to build and professionalize repeatable marketing effectiveness, deeper understanding of market needs and opportunities, and superior strategy/innovation development to drive organic growth. Strong ability to work through complexity and ambiguity quickly and objectively to deliver results. Respected for innate ability to ask the right questions to uncover critical insights that inform strategy choices. A “Go-To” executive for scenarios requiring identification of new markets, developing product pipelines, driving share gains, building brand awareness/preference. Having worked in both brand and supplier organizations possess a holistic perspective of product development from idea to launch, creating value for all stakeholders across the value chain. Most recent success involved leading the launch of a sustainable solutions platform for food packaging with estimated annual revenue $300 MM.