Suprava Mondal

About Suprava Mondal

Data-backed and results-oriented Associate Brand Manager with over 4 years of extensive experience in content creation, brand strategy, and market analysis. Skilled in driving brand growth through innovative marketing campaigns and data-driven decision-making. Proven track record of enhancing brand visibility and customer engagement, and brand\'s growth by increasing click-through rates (CTR) and conversions (CVR) through targeted communications.Expert in managing multi-channel strategies with a focus on optimizing content and leveraging performance metrics (Hook, Hold, CTR, CPL, CVR, CAC), leading to ~33℅ Conversion (CVR) growth.

Experience

1. Associate Brand Manager

   PW (PhysicsWallah)

   Sep 2024 — Present · Noida, IN

   Develop and implement a comprehensive go-to-market (GTM) strategy across multiple platforms, ensuring brand consistency of PW CuriousJr- Constructed weekly creative strategies aligned with evolving market trends and campaign objectives, managing a substantial budget of over 1 Crore+ per month- Constantly taking feedback and brainstorm with Paid Marketing (Performance) team to optimize content, leading to ~50℅ reduced CPC,~45℅ reduced CPL, and ~38℅ Leads funnel growth- Conducted in-depth funnel data analysis to optimize content, achieving approximately 33% growth in overall conversion rates (CVR)- Spearheaded below-the-line (BTL) campaigns that enhanced click-through rates (CTR) by 78% and grew Instagram followers from 21K to over 110K- Sourcing new leads by rechurning data base across categories and nudging with CLM (WhatsApp, Push, SMS, In App etc.) touchpoints, leading to extra 10℅ Conversion and ~32℅ CPL growth. Brand Marketing | Creative Strategy | Digital Marketing

Education

• Shantinagar Vidyamandir Burnpur

  Senior Secondary, Science-PCM

• Asansol Ramakrishna Mission High School

  Secondary

• NIMC- National Institute of Mass Communication

  Bachelor of Arts - BA, Mass Communication/Media Studies