Supratim Pratihar

About Supratim Pratihar

I am an Associate Professor, Researcher, and Area Chair – Marketing at IMIS, Bhubaneswar with over 21 years of combined experience in academia, corporate training, and financial services marketing. My professional journey bridges two worlds—corporate banking and management education—enabling me to bring a rich blend of industry insight and academic rigor to the classroom. At IMIS, I specialize in Business Management education with a focus on marketing strategy, rural marketing, brand management, and business analytics. I have mentored and guided hundreds of students through their research projects, internships, dissertations, and career preparations, with a strong emphasis on practical application and industry readiness. Beyond the classroom, I lead UMANG – The Grameen Mela as Chief Mentor, a flagship experiential learning initiative that integrates rural marketing strategies with leadership development. I also serve as the Single Point of Contact (SPOC) for NPTEL, fostering industry-academia collaboration through online certification programs. My engagement extends to key institutional initiatives such as EXORDIUM (the induction program for freshers) and MARKUES (the Marketing Club), as well as multiple academic and administrative committees. Before transitioning to academia, I worked as Deputy Manager – Marketing at Andhra Bank, managing the marketing of a diverse portfolio of financial products including deposits, advances, mutual funds, and insurance products. My role spanned sales management, relationship building, financial inclusion initiatives, and staff/customer training, giving me a comprehensive understanding of the financial services ecosystem. I am deeply committed to shaping industry-ready management graduates by blending conceptual clarity with hands-on experience. My professional ethos is built on mentorship, continuous learning, and fostering a growth mindset in the next generation of business leaders. Areas of Expertise: Marketing Strategy & Brand Management Rural Marketing & Experiential Learning Financial Products & Services Marketing Academic Mentorship & Research Guidance Corporate Relations & Campus Placements Event Leadership & Program Coordination

Experience

1. Associate Professor - Marketing

   Imis

   Mar 2024 — Present · Bhubaneswar, IN

Education

• IBS Hyderabad

  Master of Business Administration (M.B.A.)

  2003 — 2005

• National Institute of Science and Technology (NIST)

  Bachelor's Degree

  1997 — 2001

Skills

• Research
• Business Strategy
• Teaching
• Leadership
• Higher Education
• Crm
• Management
• Team Management
• Software Project Management
• Marketing
• Business Intelligence
• Market Research