Supratik Chaudhuri

About Supratik Chaudhuri

I help clients in 3 ways: navigate energy transition, enhance asset value and create memorable experiences for all stakeholders.At Publicis Sapient, which is the digital business transformation hub of the Publicis Groupe, I am part of a leadership team that helps energy companies solve complex business problems, demonstrate business results, create value through strategies that break down silos and make the enterprise more customer-centric. Most of my career has been spent working in an entrepreneurial mode in roles across strategy, consulting, business growth and new market development. I have spoken at several industry events on digital business transformation and the future of the utilities industry and recognized as a Top 25 Thought Leader by the Utility Analytics Institute (UAI) in 2022. I am also a past winner of the ITSMA Diamond Award in Sales Enablement, the top award for IT industry marketing professionals in North America.

Experience

1. Director and Industry Principal

   Publicis Sapient

   Aug 2019 — Present · Washington, DC, US

   I hold responsibility for client engagement, business growth and overall strategy across several clients as well as accountability for growth of the utilities vertical.Recent client engagements include:1. Helping a client redefine the engagement model with customers and employees and transform from being a power utility to a platform-business that drives growth from new revenue streams 2. Leading the current state assessment of the data landscape, developing the business case and driving consensus for the future enterprise data strategy 3. Charting the future CRM/customer service strategy for a utility 4. Identifying the growth opportunities and corresponding market size for new products and services for a leading NA utility along with new brand development and product positioning5. Helping a leading NA utility transform their Investment Planning process and better track over-/under-spend around Rate Case Capex commitments6. Helping a North America ISO transform and evolve its critical market systems7. Designing the detailed 5-year CX technology roadmap for a large NA utility

Education

• Indian Institute of Management, Calcutta

  MBA

• ESCP Business School

  Executive Masters in Future Energy (EMFE), Energy, Power and Renewables

• University of Kalyani

  B. Tech., Electronics & Telecommunication Engineering

Skills

• Strategy
• Start-Ups
• Business Alliances
• Lead Management
• Design Thinking
• Marketing
• Demand Generation
• Business Analysis
• Program Management
• Competitive Intelligence
• Marketing Strategy
• Business Development
• Strategic Alliances
• Pre-Sales
• Solution Selling
• Management
• New Business Development
• Consulting
• B2b Marketing
• Project Management
• Social Media Marketing
• Market Research
• Income Statement
• P&L
• Trend Analysis
• Crm
• Customer Relationship Management (Crm)
• Leadership