Suparna Deshpande
CMO @altifarm | Growth-Focused Marketer | Business Intelligence | E-commerce Strategies | Digital Marketing Enthusiast
- Role
- Chief Marketing Officer (CMO) at Altifarm Enverde
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Suparna Deshpande
Chief Marketing Officer at Altifarm with 13+ years in marketing and sales, including 7 years as Business Head & Director of Indiamags.com, India’s largest magazine platform and 2.5 years as an Instructor of Marketing & International Trade with MGM\'s Institute of Management and Research. Dual expertise in e-commerce and e-business, and a solid track record of driving business growth through innovation and agile methodology. Experience leading marketing teams (up to 20). Recipient of multiple in-house and national awards, including ‘Digital & Online Media Expert 2019’ award and ‘Best Portal of Year 2020’ award by MSME/Government of India. Hold MBA in Marketing, along with a Post-Graduation Diploma in International Trade. An innovative and analytical thinker, team leader & player with strong decision-making skills.
Experience
Chief Marketing Officer (CMO)
Apr 2021 — Present · Mumbai, IN
End-to-end e-commerce setup: Streamlining systems and processes to drive seamless operations followed by a growth journey. Managing Stake Holders, Altifarm Community, and Brand Equity. • Kickstarter Campaign & Product Launch: Launched CURA at CES Las Vegas and successfully executed the Kickstarter campaign for – PICO Max and CURA. Achieved 400+% of the funding target within the first 8 hours of the campaign launch.(06/2021 and 05/2022). • Performance Marketing: Consistently developing and implementing marketing campaigns to increase organic & paid traffic on the site altifarm.com through FB, IG & AdWords, Content Marketing, Email Marketing, Influencer & Affiliates, Landing Designing, Attribution & Analytics. • Amazon Launchpad and Market Entry: Successfully entered the US and Canadian markets through Launchpad and accelerated the sales graph through Amazon PPC and Organic Optimization. • Marketplaces & B-to-B tie-ups such as Walmart, BestBuy, Doba, Touch of Modern, etc.
Education
Institute of Management Development and Research (IMDR), Pune
Post-Graduate Diploma in International Trade (PGDIT)
2000 — 2002
Yashwantrao Chavan Maharashtra Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2010 — 2012
St Anns High School (SSC)
High school
1984
Fergusson College
Bachelor's degree, English Language and Literature, General
1997 — 2000
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