Aaron Potts
US GTM Manager, Specialty Accounts - HOKA
- Role
- Us Gtm Manager, Specialty Accounts - Hoka at HOKA
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aaron Potts
I am a running mogul with a strong desire to elevate Running Culture in everything I…
Experience
Us Gtm Manager, Specialty Accounts - Hoka
Apr 2020 — Present · Goleta, CA, US
Lead the strategy and execution of custom POP (Point of Purchase) projects across 550 US Run Specialty Accounts to deliver 360-degree seasonal brand campaigns aligned with business performance goals.Conduct competitive analysis and trend monitoring to inform strategy for marketing campaigns and pinnacle events, providing insights that improve consumer engagement and brand performance.Spearhead digital and in-person activations with HOKA athletes and ambassadors to connect with consumers, grow brand equity, and increase market share.Conceptualize and manage U.S. brand event marketing strategy; execute 100+ digital event marketing projects per season by collaborating cross-functionally to implement data-driven insights to increase participant engagement YOY.Manage external vendors and internal creative teams to deliver high-quality brand experiences and seasonal run campaigns, driving consistency and unique storytelling.
Education
Azusa Pacific University
Bachelor’s Degree, Kinesiology and Exercise Science
2012 — 2017
Skills
- Customer Service
- Customer Satisfaction
- Teamwork
- Fitness Training
- Microsoft Word
- Leadership
- Interpersonal Communication
- Problem Solving
- Sporting Goods
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